Your product may be stronger than the market understands
Most technical companies do not lose because the product is weak. They lose because the explanation is not doing enough work without the founder in the room. The Clarity Audit measures the distance between what you have built and what the market understands: whether buyers, investors and partners can understand it, repeat it and act on it.
Complimentary. Around five minutes. Evidence based.
Diagnoses translation risk
Pinpoints the gap between what you have built and what the market actually understands it to be.
Ten scored questions, fifty points
A banded result across five connected dimensions, grounded in what has happened in real meetings and deals.
Built for technical founders
Plain, serious and commercially literate. No hype, no generic brand insight.
You have seen the signs. This tells you where they come from.
Meetings that take too long to get to the point. Decks that do not convert into replies. A homepage that attracts curiosity but not action. Deals that go quiet with no clear feedback. These are rarely product problems. They are translation problems, and they show up across five specific dimensions.
What the audit actually measures
Each dimension carries two scored questions built around what has happened in meetings, buyer conversations, investor interactions and your external materials. Ten questions, fifty points, one clear view of where the drag is coming from.
Clarity
How quickly someone outside your industry understands what you do, and whether they can hold onto it afterwards.
Differentiation
Whether your point of difference is real, defensible and repeated back to you unprompted by buyers or investors.
Audience Fit
Whether you are speaking to the person who signs off, and to what they need to believe before they say yes.
Commercial Intent
Whether your pitch and homepage drive a decision, or leave the cost of doing nothing unspoken.
Consistency
Whether the story in a meeting matches the one on paper, across your site, deck and LinkedIn.
A banded result, and a breakdown of what is dragging it down
You will see a banded overall result and a category-by-category breakdown, so you know whether your story is understandable, defensible and commercially usable. It shows what is pulling the total down, and whether you need a full messaging rebuild, a surface-level alignment, or no immediate intervention at all.
Useful whether you are preparing for a raise, a pilot, a tender, a commercial push, or simply trying to understand why the current story is not landing.
Complimentary. Around five minutes. Evidence based.
- 1
Set the context
Five quick qualifying questions on stage, company type, funding position and what is forcing a decision.
- 2
Answer the evidence
Ten scored questions grounded in what has actually happened in meetings, deals and your materials.
- 3
Read your result
A banded score plus a breakdown across Clarity, Differentiation, Audience Fit, Commercial Intent and Consistency.